Administrative fine for cash advance provider day that is beautiful

20 November 2014 Measure

On 3 September 2014, the Netherlands Authority for the Financial Markets (AFM) imposed an administrative fine of €300,000 on gorgeous Day B.V. The fine had been imposed because into the amount of might 2012 up to and including August 2013 gorgeous Day offered pay day loans without holding an AFM licence. That comprises an infringement associated with Financial Supervision Act (Section 2:60, very very first subsection, Wft).

(1) The AFM has announced the objection unfounded, while supplementing its reasons.

(2) The The District Court of Rotterdam declared the objection had been unfounded.

Breathtaking time offered consumers the chance to borrow cash quickly against high expenses through the websites that are special. Stunning advertised that no costs were charged for the loan day. In reality, consumers needed to spend really high costs certainly.


Stunning demanded a guarantee in order for consumers to qualify for a loan day. Customers could just receive that loan easily and quickly should they chosen a compensated guarantee from worldwide Credit and Debt Management Services Limited (GCDMS), that is an event suggested by gorgeous Day. The expense of payday loans in Washington a €250 loan for 25 times had been €55. This precipitates to €803 on a yearly foundation (reasonably 321.2 percents). GCDMS paid an amount that is considerable breathtaking time of these solutions every month. The GCDMS guarantee consequently types area of the Day revenue that is beautiful model.

It’s been unlawful since 25 May 2011 to provide spend loans without an AFM licence day. Gorgeous is not exempted from this licence requirement day.

Severe infringement

It concerns an infringement that is serious. Gorgeous Day took advantageous asset of a team of susceptible customers who had been struggling to remove a far more favourable loan in a regular way, for instance when you are overdrawn to their repayment account or using a charge card. This included the chance why these customers became increasingly further hidden with debt.


Providers of pay time loans demand a licence when they charge significantly more than minor expenses. If it could be the situation they are not permitted to charge prices that exceed the most statutory interest of 15 percents.

A licence provides extra security to customers. A licence, it checks, inter alia, whether a company complies with the requirements of properness, expertise and integrity before the AFM grants. More over, an ongoing business that holds a licence must conform to the alleged constant guidelines of conduct. These guidelines concern, among other activities, the responsibility to simply take care that is great the supply of solutions to customers.

Level of the fine

A fundamental number of €2,000,000 pertains because of this variety of infringement. The basic amount can be increased or reduced based on if the severity or period for the infringement or the amount of culpability give explanation to take action. In today’s instance, the AFM considers it appropriate to boost the essential quantity by 25 percents in line with the severity associated with the infringement also to increase it by 25 percents on such basis as culpability.

Whenever determining the fine, the AFM additionally takes under consideration the capacity that is financial of offender. The financial capacity of Beautiful Day constitutes the reason to set the fine at €300,000 in the present case.

Interested events can submit the AFM’s judgment included in the choice towards the courts for review.

The AFM is focused on marketing reasonable and clear markets that are financial.

As a market that is independent authority, we subscribe to a sustainable economic climate and success into the Netherlands.